What is SEO and why is it important?

Search Engine Optimization, or SEO as it is better known, is responsible for optimizing the content from the website so it responds to the searches generated by the users in the search engines like Google or Bing to make our website appear in the first positions for users to access our website.


How to position your business for Google

“Google My Business” is now “Google Business Profile”.

In November 2021, Google relaunched Google My Business with the name “Google Business Profile” which means that Google wants us to see it as an official place to develop the business profile for Google. With the name change, a series of new functions for business owners has appeared.

Can a review ruin the efforts to position a product or brand?

Contrary to the beliefs of many business people, a report or review published on a web page is a key factor when analyzing digital marketing strategies focused on improving sales. In answer to the question, can a review ruin the efforts to position a product or brand? The answer is yes.


User experience as a business enhancer

User experience (UX) is understood as the way in which a website is built, based on the needs of the people who visit the site, as well as on the objectives of it to exist. Today’s consumers are demanding, so they expect each experience to be designed especially for them and that brands know them better than anyone. This challenges graphic designers and marketing specialists to build websites that also are very easy to access for your potential clients, supporting the fulfillment of business objectives.