Marketing

Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this becomes even more of a priority. This is why Google Data Studio is presented as a tool with the adequate potential to exploit, analyze and synthesize the data sets obtained in different operational processes of the business through the management tools that are used.

Most brands currently fight to ensure the effectiveness of their strategies; however, it is of vital importance to start from an axis that allows you to guide, monitor, verify results and adjust the strategy based on this axis. It is convenient to measure the axis through a layer of performance indicators to gain an understanding of how it moves through time and the operation of processes. In this article, we present suggestions of performance indicators for your website.