User experience as a business enhancer

User experience (UX) is understood as the way in which a website is built, based on the needs of the people who visit the site, as well as on the objectives of it to exist. Today’s consumers are demanding, so they expect each experience to be designed especially for them and that brands know them better than anyone. This challenges graphic designers and marketing specialists to build websites that also are very easy to access for your potential clients, supporting the fulfillment of business objectives.