
The new version of Google Analytics will facilitate data privacy for clients
The tool also offers focused measures to the client to understand preferences and create better experiences.
The tool also offers focused measures to the client to understand preferences and create better experiences.
Digital analysis tools have become indispensable instruments to improve strategic results and business sales. Google has this clear and so has launched GA4, the new version of Google Analytics whose focus will direct accessibility and privacy.
Companies have the responsibility to inform their users or clients on the management of their information.
It is a reality: finally Google (the owner of Chrome) will block the downloading of cookies that “gather” third party data, that is to say, from pages like Facebook or Google and that are used for segmentation of publicity for advertisements.