In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which is achieved through the planning and execution of correct data gathering that enables data products for activation and contribution within your digital strategy.
The importance of being up to date with the updates offered by the different Google platforms became a constant task and of great importance which is why we are sharing a guide for the configuration of the new GA4.
After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
Google is eliminating cookies and they say that Apple may introduce an option for iOS device users to refuse to allow an app to use their data, this could have an impact especially on sites like Facebook and others.
Companies have the responsibility to inform their users or clients on the management of their information.
The main complaint of many businesses that invest into advertising on social media is that they focus on a very similar assessment: they dedicate a significant part of the online advertising budget but do not see that the investment translates into increased sales. What are they doing wrong?
Contrary to the beliefs of many business people, a report or review published on a web page is a key factor when analyzing digital marketing strategies focused on improving sales. In answer to the question, can a review ruin the efforts to position a product or brand? The answer is yes.
A buyer persona is a client profile, individual, allowing the registration of qualities related to what they say, do or feel in the moment of needing/wanting to buy a product or service.
