Google Analytics 4

Steps to configure Google Analytics 4

The importance of being up to date with the updates offered by the different Google platforms became a constant task and of great importance which is why we are sharing a guide for the configuration of the new GA4.


What is Google Analytics 4 and what is its purpose?

It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.