The importance of being up to date with the updates offered by the different Google platforms became a constant task and of great importance which is why we are sharing a guide for the configuration of the new GA4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
The tool also offers focused measures to the client to understand preferences and create better experiences.
Digital analysis tools have become indispensable instruments to improve strategic results and business sales. Google has this clear and so has launched GA4, the new version of Google Analytics whose focus will direct accessibility and privacy.
