What should I consider to digitize the company?
In 1954 Peter Drucker published “The Practice of Management” in which he stated that companies have only two functions: marketing and innovation. By this he meant that everything else is just details. In this scenario, marketing is the process of creating value for our customers today and innovation is the process of ensuring that we continue to add value tomorrow. Companies are then organizational systems created to create value today and continue to do so tomorrow.
November 28, 2019