What is Google Analytics 4 and what is its purpose?

It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.


It is time to digitize your business!

The current contingency restrictions have marked a before and after in business and in user behavior. For example, searches for products like “soaps”, “antibacterial” and even “online markets” have increased in recent months. In addition to this, the current digital consumer is classified as curious, impatient and demanding, which for many companies has been a challenge since they do not have a robust digital property to be able to satisfy the needs of potential customers. What kinds of actions could your company start to take to achieve good business results at this uncertain time? Here are four essential points.