After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
The tool also offers focused measures to the client to understand preferences and create better experiences.
The current contingency restrictions have marked a before and after in business and in user behavior. For example, searches for products like “soaps”, “antibacterial” and even “online markets” have increased in recent months. In addition to this, the current digital consumer is classified as curious, impatient and demanding, which for many companies has been a challenge since they do not have a robust digital property to be able to satisfy the needs of potential customers. What kinds of actions could your company start to take to achieve good business results at this uncertain time? Here are four essential points.
Avinash Kaushik, the digital issues guru and one of the most knowledgeable people in the digital world, shares endless rather interesting content, and this is no exception.
Digital Intelligence LATAM Perú y Chile reúne expertos en Google Analytics
Digital Intelligence LATAM Perú y Chile reúne expertos en Google Analytics
