Digital advertising must be transparent, valuable and reliable for users.
- Transparent in capturing and managing your customers’ data to optimize and personalize the user experience.
- Valuable, in the sense of understanding the customer’s intention and responding to that intention with meaningful and relevant information depending on the time or need of the client.
- Results-oriented thanks to the application of machine learning towards the construction of a simple user experience, strong in collaboration and reliable for the brand
On July 10th, Google’s new transformation and new platforms were introduced that will improve the user experience. So here are some important points of this presentation.
The 91% smartphone owners buy or plan to shop online, consumers want more accurate experiences and results.
Youtube has more than 1.9. Billions of monthly users, generating 150% growth in ad conversions in 2017.
Google wants search ads to be more relevant, adding value to them, pausing advertising at its best, using their news to enrich the user experience.
Google introduced new ad options on Youtube to improve merchant goals, considering a more effective positioning of the brand after exposing the ad, to build more robust solutions and thus generate more profitable leads.
The most enriching experiences that users have with Google are generated from mobile, because through them they optimize the speed (faster access) to reach the landing page (access to information) and cause a business-relevant action.
Getting a more accurate measurement of marketing results makes the business extremely successful, giving businesses a clear picture of their strategies to get more consumers for their company growth.
Google wants search ads to be more relevant, adding value to them, pausing advertising at its best, using their news to enrich the user experience.
Google Marketing Platform
Google Marketing Platform, merges two DoubleClick and Google Analytics 360 platforms, combines data using multi-device reports from users entering websites, better understanding the consumer journey and obtaining a better market report.
Digital advertising must be transparent, valuable and reliable for users.
Google Ads innovation and technology
Google’s customer testimonials told us that using Google Ads is the best investment they’ve made for the future, giving them transparent, valuable, and reliable experiences for their users.
