Times change and so has the Google Analytics platform; Google announced the evolution of Google Analytics Universal to Google Analytics 4 some time ago. This will become a mandatory change for all platform users.
As it reads, it may seem like a difficult and complicated task; however, it is simpler than you can imagine and it’s very important to mention that a good configuration is crucial from the start because it determines optimal data gathering that will help you to make decisions in your digital strategies and even facilitate business input into the commercial areas of your company.
For the transition to be even more enjoyable, we are sharing a step-by-step guide to configure the new version of Google Analytics 4.
- The first thing to do is create a G4A administrator account by logging onto google.com/analytics.
- Once you have accessed the link above, you can create an account by clicking the Start Today button or if you already have a Google Analytics Universal account then click to log in Google Analytics with your username and password.
Now with the new user account or by entering the Analytics platform, the task becomes a timely process in the configuration of the tool on the website or application by reviewing the following points:
- General configuration of Google Analytics 4, for example, creating a property, adding a data stream and configuring the collection of data on websites. All of these can be validated in the following link which is provided by Google Support.
- Now in the next step, you will discover the interface as there are some elements that are different to the Google Analytics Universal version. To see how to use the new version of GA4 in detail, you can visit this link.
- Once you are familiar with the interface, we will proceed to include users who collaborate and need to have access at the same time so they can define the level of permission that each of its users has within the platform. The guide is shared here.
- At this point, it is important to take into consideration that the configuration of the different events will be measured in the website or application, therefore we need to be clear which types we can configure on the platform.
- Having clarity on which types of events will lead to the configuration of them being key conversion events on the website or applications.
- For the penultimate step, you need to link Analytics 4 account to the Google Ads account.
- Lastly, we create the audience data and conversion events generated by GA4 to then import them to Google Ads.
And then, it is that simple to carry out the Google Analytics 4 configuration to continue measuring data on the website or application in the correct manner.