Audit of presence, content and performance of the brand in social media
Many brands from all sectors and of all sizes, use social media to communicate with their clients, to make their products or services known, or as a channel of service and attention.
Therefore, it is important to ensure that these spaces are updated, evaluate the content that is published and how it is received by the brand’s audiences, as well as other opportunities to improve on findings depending on the sector or the brand in particular.
As part of this service, we conduct a detailed review of social media where the brand has a presence.
Additionally, we carry out a review of the level of optimization that each profile can expect and the audience characteristics.
In respect to the content that the brand shares, we analyze the frequency, topics, interaction which occurs, reach and response of the brand.
The deliverable consists of:
- The conclusions of the diagnostic.
- Strategic recommendations like how to improve the brand’s presence on social media, insights around content, tone and personality of the brand.
Requirements on the client side:
- Access to your social media profiles.
- Access to your Google Analytics account.
The principal benefits:
- Improve the communication that the brand has with its audiences in social media.
- Take advantage of those channels as a means of service to clients.
- Optimize the presence of the brand so that this converts into new contact and business opportunities .
This solution is quoted as a fixed price project which is determined by the amount of social media and profiles owned by the client. The social media audit product starts at $1,000.
We also offer to accompany you during the application of recommendations and the knowledge transfer – training in the strategic topics for networks, measurement and content.
—— Maggie Lower, CMO at Hootsuite
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