SEO audit to improve your organic positioning
SEO is the acronym for Search Engine Optimization which includes all the tactics to attract free traffic to the website. Every time a search engine is used and when this search engine responds with a results page that includes content from different websites, SEO is running. The objective is to be on that page of results (SERP – search engine result page) for certain keywords or user queries, and to be as close as possible to the first positions.
SEO on page: these are all the organic positioning activities that occur within the company or business website. The goal is for search engines to better understand, consume and rank the content on the page. It covers tactics such as: website content, page title optimization, header tags, semantic structure, meta descriptions, image optimization, video, voice, schema usage, keyword density and volume compliance, etc.
SEO off page: These are all organic positioning activities that occur outside the company or business website. The goal is to build authority from search engines associating off-site tactics with the domain, practically attributing it or associating it with the website. It covers tactics such as: generating or exchanging links between high-value and reputable sites through content marketing, social networks (virality), podcasts, reviews, presence in directories, forums, participation in events.
Local SEO: This is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The three pillars of local search: Proximity, Reputation and Relevance. The ranking factors it uses are: the location from which the person is searching, NAP citations, Presence of the Google My Business listing, Keywords used in the Google My Business profile, reactions in online reviews, Keywords used in online reviews, Number of “records” at that location, Social Media Actions, and Google Maps Star Rating for that business.
Technical SEO: These are all activities that directly impact the indexing and tracking of your site by search engines. Indexing a website means that the search engine, in this case Google, adds the content of a web page to its index to display in search results.Indexing is a constant process, it is not something that only happens once. If the page is not indexed, it will not appear in the search results no matter how hard you try because the page does not exist for Google. This service covers tactics like: site speed optimization, structured data, canonicalization, hreflang, design and maintenance of a sitemap, robot.txt file, and more.
The audit is divided into four main sections:
- Site structure.
- Structured data.
- Semantic structure.
- User experience.
Each one signals essential aspects to consider in order to provide an optimal user experience alongside better positioning on the results page.
The deliverable consists of:
- List of finds.
- Recommendations.
- Configuration of tools (if required) such as Search Console.
- Improvement implementation plan detailing priorities and dependencies between activities.
Requirements on the client side:
- Access to your Google Search Console account.
- Preliminary list of keywords and competitors.
Why is SEO important?
- The sites that rank in the first positions tend to be seen as high quality and this enhances the strength of the brand credibility.
- The brands that invest in SEO often outperform their competitors in search engine results and gain market share. Moreso if you consider that the results on the first page of a Google search get more than 90% of the traffic..
- Original content including keywords and SEO go hand in hand; by creating useful content for visitors, including text, images and videos, your site will be better positioned in search results to increase the visibility of your brand or product.
- The best pairing, earned (SEO) and paid (PPC) marketing strategies work fantastically well together. PPC helps your site appear at the top of paid search results, while SEO does the same thing organically. The fact that both results appear at the top of the search engine results page increases the credibility of your brand and shows that you are not just spending money on advertising to be at the top.
SEO has major benefits for websites and can drive long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.
This solution is quoted as a fixed price project determined based on the size and complexity of your website. The starting price is $1,500.
Support is also offered during the application of the recommendations and knowledge transfer – training in organic positioning issues.
——Anonymous
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