SEO audit to improve your organic positioning
SEO is the acronym for Search Engine Optimization which includes all the tactics to attract free traffic to the website. Every time a search engine is used and when this search engine responds with a results page that includes content from different websites, SEO is running. The objective is to be on that page of results (SERP – search engine result page) for certain keywords or user queries, and to be as close as possible to the first positions.
SEO on page: these are all the organic positioning activities that occur within the company or business website. The goal is for search engines to better understand, consume and rank the content on the page. It covers tactics such as: website content, page title optimization, header tags, semantic structure, meta descriptions, image optimization, video, voice, schema usage, keyword density and volume compliance, etc.
SEO off page: These are all organic positioning activities that occur outside the company or business website. The goal is to build authority from search engines associating off-site tactics with the domain, practically attributing it or associating it with the website. It covers tactics such as: generating or exchanging links between high-value and reputable sites through content marketing, social networks (virality), podcasts, reviews, presence in directories, forums, participation in events.
Local SEO: This is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The three pillars of local search: Proximity, Reputation and Relevance. The ranking factors it uses are: the location from which the person is searching, NAP citations, Presence of the Google My Business listing, Keywords used in the Google My Business profile, reactions in online reviews, Keywords used in online reviews, Number of “records” at that location, Social Media Actions, and Google Maps Star Rating for that business.
Technical SEO: These are all activities that directly impact the indexing and tracking of your site by search engines. Indexing a website means that the search engine, in this case Google, adds the content of a web page to its index to display in search results.Indexing is a constant process, it is not something that only happens once. If the page is not indexed, it will not appear in the search results no matter how hard you try because the page does not exist for Google. This service covers tactics like: site speed optimization, structured data, canonicalization, hreflang, design and maintenance of a sitemap, robot.txt file, and more.
The audit is divided into four main sections:
Each one signals essential aspects to consider in order to provide an optimal user experience alongside better positioning on the results page.
The deliverable consists of:
Requirements on the client side:
Why is SEO important?
SEO has major benefits for websites and can drive long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.
This solution is quoted as a fixed price project determined based on the size and complexity of your website. The starting price is $1,500.
Support is also offered during the application of the recommendations and knowledge transfer – training in organic positioning issues.