Audit of measurement and digital analytics of Google Analytics and Google Tag Manager
Digital analytics is the process of gathering, storing, organizing, analyzing and using data from the interaction of users in different digital spaces. It begins with the website but it is not limited to your own space. It can include social media, mobile applications, CRM and email marking amongst other digital tools.
Many organizations have installed Google Analytics but they are not configured and/or personalized, this limits or skews decision making now that they are not ensuring the process of gathering relevant data from the business. This can include taking decisions using poor quality data.
Today the majority of businesses look to base their decisions on data from their own clients and this service looks to reveal the state and quality of the measurement processes with the purpose of converting it into an efficient process to start the personalization and management of the measurement and analytics tools according to the needs of each business.
As part of the service, we realize a detailed review of the data gathering process and the tools which are used.
We perform an inspection of the configuration of: the property, views, fileters, measurement objectives, content groupings, channels, eCommerce, dimensions and metrics, integration with Google products and other tools, tags, triggers and events.
The deliverable consists in:
- Listing the findings and recommendations.
- Improving the configuration of tools (in the case that they are required) for example Google Analytics and Google Tag Manager.
- Improvement implementation plan with the detail of priorities and dependencies between the activities.
Requirements on the client side:
- Access to their Google Analytics account and Google Tag Manager container.
- Information on the measurement plan and key business triggers.
Principal benefits:
- Time optimization, now that the tools are well configured allowing cost and time savings in preparing data and the analysis of it.
- Help in taking decisions, based on data and client preferences and thus better direct the efforts in communication.
- Identify and develop digital opportunities that allow the development of relationships with the client.
- Allow the optimization of actions, plan more appropriate campaigns, understand the behavior of the consumer.
This solution is quoted as a fixed price project which is determined by the size and complexity of the website. The audit of measurement and digital analytics starts at $1,000.
We also offer to accompany you during the application of recommendations and the knowledge transfer – training in the measurement and digital analytics terms.
—— Arthur C. Nielsen
Market Researcher & Founder of ACNielsen
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